Weddings l Events I Contract flowers I Deliveries

We source fresh seasonal flowers to create whimsical designs with an environmentally-sustainable ethos at the heart of all we do.

When it comes to sustainability, we walk the walk and work hard to help you live locally. We vow to purchase British flowers as much as possible during the growing season and limit our carbon footprint by sourcing no further than Europe. With over 6,500 bicycle miles behind our sourcing & delivery operations (and the only cargo bike you'll see at the flower market), you will be hard pressed to find a greener floral business in London.  

Deliveries are by electric Dutch cargo bicycle within 2km of the New Covent Garden Flower market (which is actually in Vauxhall) and we use only public transportation or hybrid Uber for post codes further afield.

Our customers are our top priority and the reason we get on our bike rain or shine at 5 AM to choose the most gorgeous blooms for you!

Off we go with sustainably sourced seaso


Victoria is the power behind the flowers.  She grew up in the the midwest of the United States, but for the past 16 years has worked around the world and perused flower markets from Capri to Kabul.  With her children in tow, it took 2,000 km behind the handle-bars of her electric Urban Arrow Family cargo bike to conceive of POP Florist, not to mention floral training in both London and Boston.  Now that's a lot of cycling!

Victoria was inspired to create a more environmentally-conscious brand of floristry after learning about the high carbon footprint flowers have, the use of neurotoxic pesticides harmful to both farm workers and the environment alike, alarming reports of child labour employed in South American rose farms (for more information read Flower Confidential by Amy Stewart) and the astounding amount of single-use plastic waste used in conventional floristry.  

How did such a natural product become so completely dissociated from the natural world?

POP Florist provides clientele with an informed alternative, sourcing slower flowers just as Mother Nature originally intended and artfully designing them with passion.



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