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Weddings & Elopements ・ Events ・Contract flowers ・ Deliveries

Sustainable Floral Design I POP Florist: Welcome


Victoria is the power behind the flowers.  Hailing from the United States, she's spent the past 19 years working around the world and has perused flower markets as far as Bangkok & even Kabul.  With her young children in tow, it took 2,000 km behind the handle-bars of her electric Urban Arrow Dutch cargo bike to conceive of POP Florist, not to mention professional floral training in both London and Boston.  In London, Victoria's clients included weddings, restaurants, weekly clients and interior designers.  In Rome, she has expanded her wedding business and is now taking on wedding clients outside Rome.  

Victoria was inspired to create a more environmentally-conscious brand of floristry after learning about the high carbon footprint flowers have, the use of neurotoxic pesticides harmful to both farm workers and the environment alike, alarming reports of child labour employed in South American rose farms (for more information read Flower Confidential by Amy Stewart) and the astounding amount of single-use plastic waste used in conventional floristry.  

How did such a natural product become so completely dissociated from the natural world?  

POP Florist provides clientele with an informed alternative, sourcing slower flowers just as Mother Nature originally intended and artfully designing them with passion.  

Sustainable Floral Design I POP Florist: About Us


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Thank you for your enquiry. We do our best to reply within 24 hours!

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Sustainable Floral Design I POP Florist: Contact
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