We source fresh seasonal flowers to create whimsical designs with an environmentally-sustainable ethos at the heart of all we do. For this reason, our flowers are dye-free and completely natural.  We reject the use of foam in our design work, resulting in a wilder, more relaxed style.

When it comes to sustainability, we walk the walk and work hard to help you live locally. We vow to purchase British flowers as much as possible during the growing season and limit our carbon footprint by sourcing no further than Europe. With over 7,000 bicycle miles behind our sourcing & delivery operations (and the only cargo bike you'll see at the flower market), you will be hard pressed to find a greener floral business in London.  

Deliveries are by electric Dutch cargo bicycle within 2km of the New Covent Garden Flower market (which is actually in Vauxhall) and we use only public transportation or hybrid Uber for post codes further afield.

Our customers are our top priority and the reason we get on our bike rain or shine at 5 AM to choose the most gorgeous blooms for you!

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