Privacy Policy
1. Introduction
POP Florist is committed to protecting and respecting your privacy.
This Privacy Policy explains how we collect, use, store and protect your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and other applicable data protection laws.
2. Information We Collect
We may collect and process the following information:
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Your name
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Email address
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Telephone number
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Delivery and billing addresses
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Information provided through enquiry or contact forms
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Details relating to floral orders, wedding flowers, events or consultations
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Records of communications by email, telephone or contact forms
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Marketing preferences where you have chosen to receive updates
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Website usage information collected through cookies and analytics tools
3. How We Use Your Information
We use your information to:
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Respond to enquiries and requests
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Process and fulfil flower orders and deliveries
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Arrange consultations for weddings, events and floral installations
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Manage customer relationships and provide ongoing support
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Send marketing communications where you have given consent
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Improve our website, services and customer experience
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Meet legal and regulatory obligations
We do not sell, rent or trade your personal information to third parties.
4. Legal Basis for Processing
We process personal information under the following lawful bases:
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Consent – for marketing communications and newsletters
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Contract – where processing is necessary to fulfil an order or provide services
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Legitimate Interests – to manage enquiries, improve our services and operate our business effectively
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Legal Obligation – where we are required to comply with applicable laws and regulations
5. Data Sharing
We may share information with trusted third parties where necessary, including:
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Delivery partners and couriers
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Payment processing providers
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Website hosting and technology providers
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Email marketing and communication platforms
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Professional advisers, accountants or legal advisers where required
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All third parties are required to handle your information securely and in accordance with data protection laws.
6. Data Retention
We retain personal information only for as long as necessary to:
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Fulfil orders and provide services
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Maintain business and accounting records
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Comply with legal and regulatory requirements
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Resolve disputes or enforce our agreements
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When information is no longer required, it will be securely deleted or anonymised.
7. Your Rights
Under UK GDPR, you have the right to:
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Access the personal information we hold about you
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Request correction of inaccurate information
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Request deletion of your personal information
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Restrict or object to certain types of processing
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Withdraw consent for marketing communications at any time
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Lodge a complaint with the UK Information Commissioner's Office (ICO)
8. Data Security
We take appropriate technical and organisational measures to protect your personal information against unauthorised access, disclosure, alteration or loss.
9. Cookies & Analytics
Our website may use cookies and analytics tools, such as Google Analytics, to understand how visitors use the website and to help improve performance and user experience.
You can manage your cookie preferences through your browser settings.
For more information, please refer to our Cookie Policy.
10. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal information, please contact:
POP Florist
Email: popflorist@gmail.com

